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OTT platforms: Saviour of Indian Cinema?

Edited: Soumya Sinha

Photo by Daniel on Pexels.com

It’s been said that the golden age of cinema is over. We’ve seen everything that can be done with the medium, and all that’s left are recycled ideas and formulaic stories. But I believe that this couldn’t be further from the truth.

In recent years, we’ve seen a renaissance in filmmaking, largely thanks to the advent of new platforms like Netflix, Amazon Prime, and Hotstar.The Indian film industry is one of the largest in the world, and it has been snowballing in recent years.

However, it faces many challenges, including a lack of infrastructure and overlooking its talent pool. OTT platforms have been a significant boon for the Indian film industry. They have helped save it from many of the challenges it faces.In the past few years, many online streaming platforms have emerged in India, giving the country’s cinema new life.

These sites have allowed filmmakers to create truly immersive experiences that transport viewers into other worlds in a way that was never before possible. These OTT platforms have made it possible for people to watch movies from the comfort of their homes and have brought Indian cinema closer to its audience.

In addition, OTT platforms like Amazon Prime have made it possible for Indian films to reach a global audience and have helped to finance many projects that would otherwise have been unable to get off the ground.These platforms have allowed a more diverse range of voices and stories to be heard, which has been vital in growing the Indian film industry.

These platforms have become particularly popular among millennials, who comprise a large portion of their user base. OTT’s content is focused mainly on Hindi-language cinema, but it also offers a selection of regional and international films. The platform has been credited with revitalizing interest in Hindi cinema, which has declined in recent years.

OTT platforms have also positively impacted the careers of many Indian actors and filmmakers. For example, actors Nawazuddin Siddiqui and Jitendra Kumar have found success with several films released on OTT platforms.OTT platforms have made it more accessible to audiences and helped revive interest in Hindi cinema.

In the future, OTT platforms will continue to grow in popularity and play an increasingly important role in the Indian film industry.And while some may argue that these new experiences are not like traditional cinema, I would say they are something entirely new and exciting.

These experiences are intimate, personal, and often emotional in a way that conventional cinema can never be. And I believe this is just the beginning of a new era of filmmaking that will allow us to tell stories in ways we never thought possible and fall in love with cinema all over again.

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Hello I am Shrishti Bajpai. I find the world of movies and stories like no other. Developing passion for telling the extraordinary stories of normal people has been my goal.


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